Independent marketing consultant
I work with businesses and organizations that need their marketing to work together. I help set priorities, connect campaigns and content, and follow through on how inquiries are handled and results are measured.
Digital marketing experience dating back to 2010.
Former Marketing Director.
Provincetown, MA · Working remotely.
How I help
I can work with your existing marketing team or directly with you as a business owner. We agree on the priorities, then connect the work across the areas that need attention.
Create clear service pages, articles, and answers to customer questions. Review content, site structure, and available search data to support discovery in Google and AI search.
SEO · AEO · GEO · Search visibility
Explore SEO & AI visibilityManage Google Ads, refine targeting and messaging, and connect campaigns to relevant landing pages. Review spending and inquiries to inform where the next changes should be made.
Google Ads · Landing pages · Campaign measurement
Explore Google Ads consultingDevelop offers, segmented emails, and follow-up content around your customers and services. Coordinate customer-data requirements and the handoff between marketing and the people responding to inquiries.
HubSpot · Segmentation · Acquisition & retention
Explore email marketingSelected work
Ongoing client work in energy services and mental health, alongside the website and marketing for my own hospitality business.
Featured client · Energy & building services
Ongoing marketing strategy and execution
Energo markets heating oil, solar, HVAC, and building-compliance services to different audiences. My work spans how those services are promoted, how customers find them, and how inquiries are measured and followed up. I work with the marketing, sales, customer service, and technical teams to carry priorities through.
I manage Google Ads for heating oil and residential and commercial solar, reviewing search intent, keywords, geographic targeting, ad copy, budgets, and conversion goals.
I develop and refine service pages, articles, and FAQs across heating oil, HVAC, and related services. Search Console, internal links, and structured data inform the work on search and AI-answer visibility.
I help shape offers and adapt them for different customer groups, connecting segmented HubSpot emails with landing pages, blog and social content, and customer-service messaging.
I coordinate segmentation and customer-data requirements with CRM and operations colleagues, including Cargas and HubSpot mapping discussions. I also investigate reporting discrepancies across Google Ads, GA4, HubSpot, and CallRail.
Client work · Mental health
Paid search, service messaging & inquiry measurement
I manage Google Ads for this counseling practice, aligning keywords, ad copy, locations, and landing-page messaging with the services people are seeking. The ongoing work includes search-term reviews, exclusions, ad revisions, and evaluating spend and reported conversions.
I also compare actual form inquiries with Google Ads and GA4 reporting, investigating discrepancies before drawing conclusions about performance. Recent work includes testing Instagram lead-generation advertising.
The focus is on relevant inquiries and a clearer basis for marketing decisions, with attention to what the practice is actually receiving.
My own business · Hospitality
Website development, local search & seasonal content
For my vacation-rental business, I build and maintain the website and develop local and seasonal guides around the questions visitors ask. The work includes search content, FAQs, structured data, navigation, and mobile layouts.
I connect those guides with accommodation details, booking links, and email-signup paths, and use Search Console to understand how people are finding the site.
Explore the website (opens in a new tab)AI search visibility · AEO & GEO
When someone uses AI tools such as ChatGPT, Claude, and Gemini to research a service, you want your business to be part of the answer. I help make your website easier to discover and understand, with useful information about your services, expertise, and the people you serve.
These overlap with SEO, the work that helps people find you through search engines. I review your service pages, answer the questions customers actually ask, and address content and technical gaps that could make your site harder to find or understand.
I also review sample AI answers and available search, referral, and inquiry data to guide the next round of work.
AI answers vary, and inclusion cannot be guaranteed. The aim is better visibility and a clear path from discovery to an inquiry.
Let’s discuss your AI visibilityAbout Frank
My communications career began in 2007, and my digital marketing work began in 2010. I’ve managed brands, served as a Marketing Director, worked with agencies, and coordinated partnerships and product launches.
I like getting into the details: what an offer actually means, whether a page answers the right questions, and whether the numbers match what the business is seeing. I’ll explain what I recommend and why, then work with your team to put it into practice.
Selected earlier roles
B.A. in Communication, Rutgers University
Working together
We begin with a conversation about your business, your current marketing, and where you need help. If there’s a fit, I’ll propose the priorities, scope, and fee before we start.
For businesses that need consistent direction and execution. I stay involved in the agreed areas of your marketing, working with your team on priorities, delivery, and regular progress reviews.
For a specific need: an SEO and AI visibility review, a set of service pages, a campaign launch, an email initiative, or a review of paid search and measurement. We agree on the deliverables, responsibilities, and timing.
You work directly with me. The scope reflects what your business needs and what your team already handles.
Yes. A focused project can cover a defined need, such as a search visibility review, a campaign, a set of service pages, or a Google Ads account review. We agree on the deliverables, responsibilities, timing, and fee before starting.
Yes. I can support the people already handling your marketing and take responsibility for agreed areas of the work. We clarify who owns the strategy, approvals, implementation, and follow-up so the arrangement fits your team.
We identify your priorities, review the information needed to understand the work, and decide whether there is a fit. I then propose a scope and fee. Any access, responsibilities, and timing needed for the project are agreed before work begins.
The measures depend on the goal and the data available. They may include relevant search visibility, campaign responses, confirmed inquiries, and the quality of those inquiries. I compare platform reports with what the business is receiving and distinguish an email-link click or website visit from an actual inquiry.
I’m based in Provincetown, Massachusetts, and work remotely with clients. We can discuss the communication and collaboration your project or ongoing support will need.
Fees depend on the agreed scope, responsibilities, and whether the work is a focused project or ongoing support. We discuss those details before starting, so you know what is included.
Let’s talk
Send me your website and a few lines about what needs attention. We can talk through your priorities and whether a project or ongoing support would make sense.
You don’t need a finished brief to get in touch.
frankfay3@gmail.com